What is the “Future of Detailing”?
Dr. Beasley’s “Future of Detailing” clinic is geared towards detailing entrepreneurs seeking to establish or grow a high-end detailing studio, with equal emphasis placed on business and skill. The detailing industry is exploding at an exponential rate — this is your chance to establish or solidify your brand and capture market share before it’s too late.
During this clinic attendees will learn modern detailing techniques and the latest in chemical technology to dial in more efficient processes, helping you to boost profits and secure your customers’ trust. We’ll share all of the operational optimizations we’ve developed at our own detailing studio, Simon’s, as well as sales techniques, branding best practices and more.
We are seeking for this class detailers eager to grow their business, not just their skills. If you’re looking for repetitive lessons on detailing basics, this is not the class for you.
What do you Learn?
At this two-day clinic, we focus our lesson plans on new chemical technology, the techniques necessary to utilize them and the economic skill to apply it all towards growing your business. Here’s a taste of what we cover at the “Future of Detailing” clinic:
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The Tools of Detailing
- In-depth nanotechnology discussion with Jim Lafeber, Dr. Beasley’s founder and chemist
- Work with the latest in buffing machine and pad technology featuring guest instructors from Lake Country Manufacturing and FLEX
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The Business of Detailing
- Lessons on branding — it’s about more than just your logo
- Understanding the “big picture” of detailing studio finances and operations
- How to sell your services — learn techniques for qualifying customers, managing their objections and closing on profitable jobs
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The Art of Detailing
- Get hands-on experience with Dr. Beasley’s Nano Surface Primers, the next generation of paint correction technology
- Learn how to deliver multiple one step corrections per day to increase profitability
- Develop the skills necessary to achieve the ultimate gloss and maximum defect removal with just a two-step NSP correction
- Experience first-hand the unique application behind our self-healing, 100% solids, gloss-maximizing, ultra-thick ceramic coating Nano-Resin Pro
- Train on our superhydrophobic, ultra-clear and industry-leading ceramic coating for glass, Glass Serum Pro
- How to work with matte paint finishes, including how to prep for and install the 100% solids, self-healing Matte Paint Coating Pro
- Learn to use dedicated products for cleaning and protecting microsuede (AKA Alcantara)
- Gain proficiency in leather care from conditioning to installing our superhydrophobic, 5-Year Leather Lock Pro Coating
- How to maintain ceramic coated cars for maximum longterm durability
- Get introduced to PPF and learn why you NEED this service to succeed
IDA Credits and SV Testing
The “Future of Detailing” clinic is certified by the International Detailing Association (IDA) to provide education credits towards your membership. We also offer an optional third day for “Skills Validated” (SV) testing so you can achieve this esteemed designation. Just let us know if you’re interested when purchasing your ticket and we’ll reserve a spot! Please keep in mind however that the cost of testing is NOT covered by your ticket and must be purchased separately through the IDA website.
What do Tickets Include?
📌 Dr. Beasley’s T-Shirt
📌 $100 credit towards the purchase of Dr. Beasley’s products
📌 Breakfast (Bagels and/or Donuts, coffee, etc.) Mon + Tue
📌 Lunch (Sandwiches, chips, etc.) Mon + Tue
📌 Sunday night reception dinner
📌 Monday Happy Hour (Chicago Style Pizza and beer in Simon’s waiting room)
When & where?
Dates
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Monday, May 2nd — Tuesday, May 3rd
Optional Reception Dinner Sunday, May 1st (More details to come)
Optional IDA SV Testing Wednesday, May 4th
Location
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Dr. Beasley’s HQ / Simon’s Detail
1439 W Shakespeare Ave
Chicago, IL 60614
Lodging
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